The visual identity was extended across the event experience, from signage and spatial branding to printed pieces and guest details, creating a cohesive atmosphere throughout.
Bringing the identity into the experience
02 — EVENT EXPERIENCE
The identity is built around two complementary
symbols. The three stones represent Joan,
Josep and Jordi Roca, transforming their family
name into a visual mark. The Estrella Damm seal
is inspired by the condensation ring left by a cold
beer bottle on the tablecloth. Together, both
elements connect the worlds of Estrella Damm
and El Celler de Can Roca.
Two symbols,
one shared identity
01 — VISUAL IDENTITY
BRANDING · EVENT DESIGN · EDITORIAL
VISUAL IDENTITY FOR A
GASTRONOMIC EXPERIENCE
FREELANCE COLLABORATION AT SOFA EVENTS
2022
