Digital platforms and editorial resources created for different
audiences within the MSD Animal Health ecosystem.
Digital platforms and editorial resources created for different
audiences within the MSD Animal Health ecosystem.
Digital platforms and editorial resources created for different
audiences within the MSD Animal Health ecosystem.
From digital platforms
to printed resources
04 — MSD · DIGITAL & EDITORIAL
The Scalibor identity was translated
into a coordinated collection of
point-of-sale materials designed
to create visibility, consistency and
impact in physical spaces.
From campaign
to retail space
03 — SCALIBOR · POINT OF SALE
Campaign concept and visual system created for Scalibor’s large collar launch, extended across brand guidelines, animated content and retail applications.
A campaign built to stand out
02 — SCALIBOR · CAMPAIGN & BRAND APPLICATIONS
A complete visual system developed for
“No lo dejes al azar”, defining the campaign’s
identity across digital platforms, content and
communication materials.
Building a distinctive
campaign identity
01 — MSD · CAMPAIGN IDENTITY
BRANDING · CAMPAIGNS · DIGITAL
BRAND & DIGITAL DESIGN
AGENCY PROJECT · THE KEENFOLKS
2018 — 2021